What the study found
The study found that women business leaders in Kerala used digital technologies to support sustainability in their enterprises. The data show that tools linked to energy efficiency and e-commerce were more widely adopted and valued for sustainability benefits than cloud computing and social media.
Why the authors say this matters
The authors say the study adds to discussion of sustainable entrepreneurship and gender-inclusive economic development. They conclude that digital empowerment is important for long-term economic viability and environmental responsibility in women-led enterprises.
What the researchers tested
The researchers examined digital tools and strategies adopted by women business leaders in Kerala. They looked at cloud-based systems, social media, online platforms, e-commerce solutions, digital marketing tools, and data analytics in relation to resource optimisation, waste reduction, energy efficiency, and cost effectiveness. They used descriptive statistics and Friedman's ranking test.
What worked and what didn't
According to the abstract, tools associated with energy efficiency and e-commerce were the most prominently adopted and appreciated for sustainability-related benefits. Cloud computing and social media played a relatively minor role. The abstract does not give detailed numerical results.
What to keep in mind
The summary provided does not describe detailed sample size, participant characteristics, or the exact ranking results. Limitations are not described in the available abstract.
Key points
- Women business leaders in Kerala used digital technologies to support sustainable operations.
- Energy-efficiency and e-commerce tools were the most strongly adopted for sustainability benefits.
- Cloud computing and social media were reported as relatively minor contributors.
- The study examined resource optimisation, waste reduction, energy efficiency, and cost effectiveness.
- Descriptive statistics and Friedman's ranking test were used in the analysis.
Disclosure
- Research title:
- Women-led firms in Kerala favored some digital tools for sustainability
- Authors:
- Unnikrishnan C, Dr. Mohanadasan T
- Publication date:
- 2026-02-24
- OpenAlex record:
- View
- Image credit:
- Agi wiki, Wikimedia Commons, CC BY-SA 4.0
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