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CSR post credibility shapes consumer interaction patterns
Study identifies four CSR communication patterns on social media and finds validation elements paradoxically decrease consumer interactions compared to detailed information alone.
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Consumers like AI banking benefits but worry about trust and data safety
Research examining consumer adaptation to AI banking technologies through mixed methods reveals positive sentiment toward functional benefits alongside concerns about data security and trust.
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Attitude, benefit, and trust shaped recycling behavior in China
Study examines Chinese consumer express packaging recycling behavior using PLS-SEM and fsQCA, revealing attitude, perceived benefit, and trust as key drivers of participation.
