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AI Summary of Peer-Reviewed Research

This page presents an AI-generated summary of a published research paper. The original authors did not write or review this article. [See full disclosure ↓]

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AI is linked to fewer traditional marketing jobs in Poland

Four professionals sitting around a white table with multiple open laptops and mobile devices, viewed from above, collaborating in what appears to be a modern workspace with green flooring visible in the background.
Research area:MarketingArtificial IntelligenceArtificial Intelligence Applications

What the study found

AI is changing marketing work in Poland, with a significant decline in traditional marketing job offers and growing interest in AI-driven tools. The study also reports that AI use is especially visible in content creation and customer engagement.

Why the authors say this matters

The authors conclude that AI presents opportunities for increased efficiency and innovation, while also creating challenges related to job displacement and the need for new skills in the marketing workforce.

What the researchers tested

The study used a mixed-methods approach. It analyzed job market trends in Poland using online job postings data, examined Google Trends data for interest in AI tools in the USA and Poland, and drew qualitative insights from case studies of AI applications in marketing.

What worked and what didn't

The findings indicate a decline in traditional marketing job offers in Poland and an increase in interest in AI-driven tools. The abstract says these tools are being used particularly for content creation and customer engagement, but it does not provide detailed performance comparisons between specific AI applications.

What to keep in mind

The abstract focuses on the Polish market, with Google Trends also used for the USA and Poland. It does not describe detailed limitations, and the evidence summarized here is limited to what is stated in the abstract.

Key points

  • Traditional marketing job offers in Poland declined significantly.
  • Interest in AI-driven tools increased, especially for content creation and customer engagement.
  • The study used job postings data, Google Trends, and case studies.
  • The authors say AI may increase efficiency and innovation.
  • The abstract says AI also raises concerns about job displacement and new skill needs.

Disclosure

Research title:
AI is linked to fewer traditional marketing jobs in Poland
Authors:
Iwona Lupa-Wójcik
Institutions:
Institute of National Economy
Publication date:
2026-02-24
DOI:
10.2478/wrlae-2025-0011
OpenAlex record:
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AI provenance: This post was generated by OpenAI. The original authors did not write or review this post.

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