Focal Interest
Focal Interest
AI Summary of Peer-Reviewed Research

This page presents an AI-generated summary of a published research paper. The original authors did not write or review this article. [See full disclosure ↓]

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Adaptive project management helps manage fashion product development challenges

An overhead flat-lay arrangement of fashion design materials on a white surface, including wood grain flooring samples, fabric swatches in neutral and earth tones, color palette cards in beige and burgundy, textured textile samples, and striped fabric patterns, showcasing product development workspace materials.
Research area:Business, Management and AccountingProject managementStrategy and Management

What the study found

Fashion product development is shaped by fast trends, changing consumer demand, market dynamics, and sustainability concerns. The study says these external factors make the process difficult, and that project management methods can help support it.

Why the authors say this matters

The authors conclude that their findings can help fashion brands improve how they manage fashion product development. They also say the study provides tools to improve efficiency, streamline processes, overcome challenges, and stay competitive in a fast-changing fashion market.

What the researchers tested

The researchers used a qualitative research strategy and carried out in-depth interviews with key informants from leading pure play and omnichannel fashion retailers. They examined the challenges involved in fashion product development and the leadership and project management strategies used to address them.

What worked and what didn't

The study reports that external factors complicate the fashion product development process. It also reports that project management methods can support that process. The paper introduces two contributions: a Matrix of FPD Challenges and Project Management Solutions, and an Adaptive FPD Strategy Framework.

What to keep in mind

The findings are confined to UK fashion pureplay and omnichannel retailers, even though these retailers operate globally. The abstract does not describe any other limitations.

Key points

  • Fashion product development is described as a multidisciplinary process affected by trends, consumer demand, market dynamics, and sustainability.
  • External factors are said to complicate fashion product development.
  • Project management methods are reported to support the fashion product development process.
  • The study introduces a Matrix of FPD Challenges and Project Management Solutions.
  • The study also introduces an Adaptive FPD Strategy Framework.
  • The findings are limited to UK fashion pureplay and omnichannel retailers.

Disclosure

Research title:
Adaptive project management helps manage fashion product development challenges
Authors:
Rachel Parker-Strak, Rachel Studd, S. Doyle
Institutions:
University of Manchester
Publication date:
2026-03-09
DOI:
10.1108/jfmm-11-2024-0450
OpenAlex record:
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AI provenance: This post was generated by OpenAI. The original authors did not write or review this post.

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