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Polish doctors’ dairy purchases were shaped by health, quality, and practical factors

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Research area:agriculture-foodnutrition-diet

What the study found

The study found that Polish doctors’ dairy product purchase decisions are shaped by diverse factors. The authors report that these decisions are guided not only by health and quality values, but also by practical considerations such as shelf life and availability in shops.

Why the authors say this matters

The authors say the study helps fill a research gap on what influences individual Polish doctors’ purchasing decisions in the dairy market. They also present research among doctors, a group they describe as highly trusted and scientifically trained, as an important contribution to discussion of purchasing behavior.

What the researchers tested

The researchers surveyed 201 doctors from across Poland, using computer-assisted personal interviewing, or CAPI. The sample was purposive with elements of proportional territorial allocation, and it included doctors from various medical specialties. They also used principal component factor analysis to identify hidden factors behind purchasing decisions and to define customer segments.

What worked and what didn't

The study confirmed the hypothesis that purchasing decisions in the dairy market are shaped by diverse factors. It also found gender differences for 6 of the 26 variables assessed, so one hypothesis was only partially confirmed. The factor analysis identified hidden factors for all respondents and for gender-based groups.

What to keep in mind

The abstract does not describe detailed limitations beyond the fact that the study used a purposive sample of 201 doctors in Poland. The findings are specific to Polish doctors and the dairy products market described in the study.

Key points

  • Polish doctors’ dairy purchases were influenced by both health/quality values and practical factors.
  • Practical factors mentioned in the abstract included shelf life and availability in shops.
  • Gender differences appeared for 6 of the 26 variables assessed.
  • The study used 201 interviews with doctors from across Poland.
  • Principal component factor analysis was used to identify hidden factors and customer segments.

Disclosure

Research title:
Polish doctors’ dairy purchases were shaped by health, quality, and practical factors
Authors:
Anna Nowak, Aneta Jarosz-Angowska, Artur Krukowski, Agnieszka Komór, Anna Goliszek, Sebastian Białoskurski, Bartosz G. Sołowiej, Katarzyna E. Przybyłowicz, Katarzyna Staniewska, Aneta Dąbrowska
Institutions:
University of Life Sciences in Lublin, University of Life Sciences in Lublin, University of Life Sciences in Lublin, University of Life Sciences in Lublin, University of Life Sciences in Lublin, University of Life Sciences in Lublin, University of Life Sciences in Lublin, University of Warmia and Mazury in Olsztyn, University of Warmia and Mazury in Olsztyn, University of Warmia and Mazury in Olsztyn
Publication date:
2026-02-27
DOI:
10.1371/journal.pone.0339849
OpenAlex record:
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AI provenance: This post was generated by gpt-5.4-mini (OpenAI). The original authors did not write or review this post.

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