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Tobacco coupons were commonly received and used by adult users

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Research area:public-health-epidemiologyglobal-public-health

What the study found

Coupon receipt and use were common among U.S. adults who use cigarettes, cigars, and smokeless tobacco. Many participants received coupons for more than one tobacco product and used them.

Why the authors say this matters

The authors conclude that the pattern of receiving and using coupons across multiple products illustrates how tobacco companies cross-market products. The findings suggest tobacco companies' efforts to reach customers and keep them engaged through discount offers are largely successful.

What the researchers tested

The researchers used data from the National Panel of Tobacco Consumer Studies, a nationally representative sample of U.S. adults who use cigarettes, cigars, and smokeless tobacco. In 2020, 1,989 of 3,922 invited panel members completed a survey, and the team estimated weighted prevalence and used logistic regression models.

What worked and what didn't

An estimated 41.7% of surveyed adults who use tobacco received a tobacco product coupon in the past 12 months, and 78.7% of those recipients redeemed one. Receipt was most common for cigarette coupons (34.3%), followed by smokeless tobacco (8.8%), e-cigarette (6.1%), and cigar (4.4%) coupons. Coupon use was reported for cigarettes (76.8%), smokeless tobacco (63.9%), cigars (60.3%), and e-cigarettes (37.1%). Providing contact information to sign up for coupons was the strongest predictor of both coupon receipt (OR = 5.45) and coupon use (OR = 1.94).

What to keep in mind

The abstract does not describe detailed study limitations. The findings are based on a survey of U.S. adults who use tobacco and should be read within that scope.

Key points

  • 41.7% of U.S. adults who use cigarettes, cigars, and smokeless tobacco received a tobacco coupon in the past year.
  • Among coupon recipients, 78.7% redeemed coupons.
  • Cigarette coupons were the most common, followed by smokeless tobacco, e-cigarette, and cigar coupons.
  • Providing contact information was the strongest predictor of coupon receipt and coupon use.
  • The authors say the pattern suggests tobacco companies cross-market products and use discounts to keep customers engaged.

Disclosure

Research title:
Tobacco coupons were commonly received and used by adult users
Authors:
McKinley E Saunders, Naa A Inyang, Caryn F Nagler, Ellen M. Coats, Sherry T. Liu, Brett R. Loomis
Institutions:
Office of Science, Office of Science, Office of Science, RTI International, RTI International, RTI International, United States Food and Drug Administration, United States Food and Drug Administration, United States Food and Drug Administration
Publication date:
2026-01-21
DOI:
10.1093/ntr/ntag010
OpenAlex record:
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AI provenance: This post was generated by gpt-5.4-mini (OpenAI). The original authors did not write or review this post.

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